Marketing Manager

About Triple-A
Triple-A, the digital currency payment institution, enables businesses to pay and get paid in both traditional and digital currencies, volatility-free.

From API to no-code integration, Triple-A's frictionless, white-label payment solutions are designed to blend smoothly into existing business operations - all while upholding the highest standards of security and compliance.

Triple-A is licensed in the United States, European Union, and Singapore. We enable borderless collections & global payouts for 20,000 partners across 200 countries, including Grab, Binance, Charles & Keith, Farfetch, Razer, Du, and Singapore Red Cross.

Join the Team
Triple-A is a global payment institution. We are headquartered in Singapore, with offices across the Americas, Europe, and the Middle East.

We are a dynamic and passionate team building towards a more efficient global payment ecosystem. We are actively bridging the gaps in cross-border payments, between traditional & digital currencies, and web2 and web3.

Guided by our CEO, Eric Barbier, who brings 18 years of experience and a proven track record in building and scaling payment companies worldwide, Triple-A is growing our team. If you're bold, tenacious, and creative, we believe you'd be a perfect match for us!

The Role
As a Marketing Manager, you will be responsible for developing, implementing, and optimizing marketing campaigns that drive customer acquisition, engagement, and retention. You will work closely with cross-functional teams, including sales, product, and customer success, to ensure marketing efforts align with business goals. This role requires a hands-on approach, creativity, and a data-driven mindset to execute high-impact marketing strategies.

Responsibilities:
Content Marketing & Communications:
. Develop and oversee content marketing efforts, including blogs, whitepapers, case studies, and thought leadership pieces.
. Craft compelling messaging that resonates with target audiences across various stages of the buyer's journey.
. Oversee the management of the company's website and social media channels, ensuring consistent and engaging content.

Digital Marketing & SEO:
. Drive digital marketing initiatives, including SEO, SEM, PPC, and display advertising, to optimize online visibility and lead generation.
. Monitor and optimize campaign performance through data analysis, A/B testing, and regular reporting.
. Collaborate with product teams to ensure digital assets are updated and aligned with product launches and enhancements.

Campaign Development & Execution:
. Plan, create, and execute multi-channel marketing campaigns (digital, social, email, content) to increase brand awareness and generate leads.
. Collaborate with internal teams to develop and refine go-to-market strategies for new products and features.
. Manage external vendors and partners (agencies, designers, copywriters) to deliver campaigns on time and within budget.
. Ensure all campaigns are aligned with the overall brand positioning and corporate objectives.

Brand & Market Positioning:
. Contribute to the overall brand development, ensuring consistency across all marketing and communication touchpoints.
. Conduct market research and competitor analysis to inform positioning, messaging, and market strategy.
. Assist in managing public relations efforts and partnerships with industry influencers, events, and media outlets.

Analytics & Reporting:
. Track key marketing metrics and KPIs to assess the success of campaigns and initiatives.
. Prepare monthly reports on marketing performance, providing actionable insights to refine future strategies.
. Use data to drive continuous improvement, optimizing marketing spend and activities to maximize ROI.

Team Collaboration & Support:
. Work closely with the product and sales teams to ensure a cohesive customer journey from awareness to purchase.
. Support broader marketing team efforts by managing projects and coordinating cross-functional activities.
. Participate in brainstorming sessions to generate new ideas and strategies for customer engagement and growth.

Qualifications:
. Bachelor's degree in Marketing, Business, or a related field.
. 5+ years of experience in marketing, with a strong preference for experience in fintech, payments, or financial services.
. Demonstrated experience in digital marketing, content marketing, and lead generation.
. Strong project management skills with the ability to manage multiple campaigns simultaneously.
. Experience with marketing automation platforms, CRM tools (e.g., HubSpot, Salesforce), and analytics software (e.g., Google Analytics).
. Excellent communication skills, both written and verbal, with the ability to craft compelling content.
. Analytical mindset with experience in tracking performance metrics and optimizing for growth.
. Self-starter with the ability to work independently and as part of a team in a fast-paced environment.

Bonus Points:
. A proven track record of success in launching and scaling new products or services within the FinTech or blockchain space.
. Understanding of cryptocurrency regulations and their impact on marketing activities.

We offer a competitive salary and benefits package, along with the chance to be at the forefront of a revolution in the financial services industry. If you're a visionary marketing leader ready to make a significant impact, we encourage you to apply!