Strategic Planning & Execution: Develop and implement marketing strategies aligned with company goals. Conduct market research and collaborate with senior management to set objectives.
Brand Management: Oversee branding initiatives, ensuring consistent messaging and alignment with company values.
Campaign Management: Plan, execute, and monitor marketing campaigns across multiple channels. Optimize strategies to achieve KPIs.
Content Creation: Lead the creation of marketing materials (brochures, newsletters, press releases) and ensure brand consistency.
Digital Marketing: Develop and manage SEO, SEM, and social media strategies. Analyze digital performance and optimize online presence.
Budget Management: Develop and manage the marketing budget, ensuring cost-effectiveness.
Team Leadership: Lead and mentor the marketing team, fostering collaboration and achievement of goals.
Tradeshow Management: Organize and execute tradeshow plans, ensuring successful execution and follow-up on leads.
Corporate Social Responsibility (CSR): Develop and promote CSR initiatives that align with company values.
Reporting & Analysis: Track, analyze, and report on marketing performance to senior management, providing insights for improvement.
Requirements:
Bachelor's degree in Marketing or related field.
2-5 years of experience managing a marketing team.
Proven success in both online and offline marketing campaigns.
Strong communication, project management, and decision-making skills.
Experience with marketing automation and vendor management.
