Lead the planning, execution, and daily management of Google Ads, Meta Ads, TikTok Ads, On-platform Ads (Shopee, Lazada and/or Amazon), and other programmatic platforms to achieve key performance metrics.
Focus on strategies that maximize Return on Advertising Spend (ROAS) and overall Return on Investment (ROI) for clients campaigns. Implement data-driven optimization techniques to enhance budget efficiency and profitability.
Develop comprehensive media plans and recommend effective tactics to meet client objectives, tailoring strategies based on success metrics and desired outcomes.
Create detailed weekly, ad hoc, and final reports that highlight audience insights, performance trends, and brand impact to provide clients with meaningful and actionable insights.
Work closely with cross-functional teams, including Sales, Creative, and Engineering departments, to resolve campaign-related issues, optimize pacing, and address client feedback.
Who You Are
Proven experience in managing and optimizing multi-channel performance marketing and e-commerce campaigns.
Strong analytical skills with a deep understanding of digital marketing metrics, data interpretation, and ROI/ROAS calculations.
Excellent communication skills for effective client interaction and internal collaboration.
Ability to develop strategic media plans and recommend solutions that align with client goals.
Experience working with programmatic platforms and social media advertising tools.
Experience with additional advertising platforms such as DV360 and etc will be added advantage.
Experience building and operating monitoring dashboards using Looker Studio or other BI tools would be added advantage
Result-oriented mind with a passion for work
Eager to learn new things
Microsoft Excel and Google Suite (Google sheet, Slides, G Drive) power user
Good command of English
Eligible to work in Singapore
Why You'll Love It
A flexible and inclusive employer that provides a supportive working environment
Career development to enhance their skills & knowledge
Competitive Salary with bi-annual Performance Reviews
Yearly Performance Bonus
Work in a professional, active, international, and dynamic environment
Good chance to explore new trends in the digital market
