Performance Marketing, Senior Executive / Manager

What You'll Do

• Lead the planning, execution, and daily management of Google Ads, Meta Ads, TikTok Ads, On-platform Ads (Shopee, Lazada and/or Amazon), and other programmatic platforms to achieve key performance metrics.
• Focus on strategies that maximize Return on Advertising Spend (ROAS) and overall Return on Investment (ROI) for clients campaigns. Implement data-driven optimization techniques to enhance budget efficiency and profitability.
• Develop comprehensive media plans and recommend effective tactics to meet client objectives, tailoring strategies based on success metrics and desired outcomes.
• Create detailed weekly, ad hoc, and final reports that highlight audience insights, performance trends, and brand impact to provide clients with meaningful and actionable insights.
• Work closely with cross-functional teams, including Sales, Creative, and Engineering departments, to resolve campaign-related issues, optimize pacing, and address client feedback.

Who You Are

• Proven experience in managing and optimizing multi-channel performance marketing and e-commerce campaigns.
• Strong analytical skills with a deep understanding of digital marketing metrics, data interpretation, and ROI/ROAS calculations.
• Excellent communication skills for effective client interaction and internal collaboration.
• Ability to develop strategic media plans and recommend solutions that align with client goals.
• Experience working with programmatic platforms and social media advertising tools.
• Experience with additional advertising platforms such as DV360 and etc will be added advantage.
• Experience building and operating monitoring dashboards using Looker Studio or other BI tools would be added advantage
• Result-oriented mind with a passion for work
• Eager to learn new things
• Microsoft Excel and Google Suite (Google sheet, Slides, G Drive) power user
• Good command of English
• Eligible to work in Singapore

Why You'll Love It

• A flexible and inclusive employer that provides a supportive working environment
• Career development to enhance their skills & knowledge
• Competitive Salary with bi-annual Performance Reviews
• Yearly Performance Bonus
• Work in a professional, active, international, and dynamic environment
• Good chance to explore new trends in the digital market