Bachelor's degree in Marketing, Business Administration, or a related field MBA preferred with at least 5 years of experience in consumer marketing, with a focus on customer journey and social media marketing.
Preferably with past FMCG marketing experiences
Strong analytical skills, with the ability to interpret data and drive actionable insights.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
A proactive attitude and a goal-getter mindset, demonstrating the ability to work independently and take initiative.
Proficiency in social media platforms, digital marketing tools, and analytics software.
Description
Develop and execute comprehensive regional consumer marketing strategies that align with overall business objectives and brand goals.
Analyze and map the end-to-end customer journey to identify key touchpoints and opportunities for improvement in lead generation.
Collaborate with cross-functional teams (sales, digital, customer service) to ensure a seamless and engaging customer experience.
Develop strategies to enhance customer retention and loyalty, using insights gathered from customer feedback and data analysis.
Design and implement comprehensive social media marketing strategies to increase brand visibility and engagement across multiple platforms.
Create and curate compelling content that resonates with target audiences and aligns with brand messaging.
Monitor social media trends and adjust strategies to maximize reach and impact.
Collaborate with Business Intelligence team and conduct market research to identify consumer needs, preferences, and emerging trends within the region.
Analyze marketing performance metrics and consumer insights to inform strategic decision-making and optimize campaigns.
Plan, execute, and evaluate integrated marketing campaigns, ensuring alignment with overall business objectives.
Manage budgets effectively and allocate resources to maximize ROI.
Lead and mentor a team of marketing professionals, fostering a culture of creativity and innovation.
Collaborate with country and regional marketing teams to align strategies and share best practices.
Work with external agencies and vendors to ensure the successful execution of marketing initiatives and campaigns
Ensure consistent messaging and positioning across regional campaigns, adapting content and creative assets to local markets as needed
Oversee regional events, sponsorships, and promotional activities to drive consumer engagement and brand visibility
Use data and analytics to measure campaign effectiveness, providing regular reports to leadership and making data-driven recommendations for optimization.
Manage regional marketing budgets effectively, ensuring optimal allocation of resources to high-impact initiatives. Measure and report on campaign performance and ROI.
