Regional Consumer Marketing Manager/ Healthcare #HZO

Salary: Up to $8K

Job Scope:

. Develop and execute comprehensive regional consumer marketing strategies that align with overall business objectives and brand goals.

. Analyze and map the end-to-end customer journey to identify key touchpoints and opportunities for improvement in lead generation.

. Collaborate with cross-functional teams (sales, digital, customer service) to ensure a seamless and engaging customer experience.

. Develop strategies to enhance customer retention and loyalty, using insights gathered from customer feedback and data analysis.

. Design and implement comprehensive social media marketing strategies to increase brand visibility and engagement across multiple platforms.

. Create and curate compelling content that resonates with target audiences and aligns with brand messaging.

. Monitor social media trends and adjust strategies to maximize reach and impact.

. Collaborate with Business Intelligence team and conduct market research to identify consumer needs, preferences, and emerging trends within the region.

. Analyze marketing performance metrics and consumer insights to inform strategic decision-making and optimize campaigns.

. Plan, execute, and evaluate integrated marketing campaigns, ensuring alignment with overall business objectives.

. Manage budgets effectively and allocate resources to maximize ROI.

. Lead and mentor a team of marketing professionals, fostering a culture of creativity and innovation.

. Collaborate with country and regional marketing teams to align strategies and share best practices.

. Work with external agencies and vendors to ensure the successful execution of marketing initiatives and campaigns

. Ensure consistent messaging and positioning across regional campaigns, adapting content and creative assets to local markets as needed

. Oversee regional events, sponsorships, and promotional activities to drive consumer engagement and brand visibility

. Use data and analytics to measure campaign effectiveness, providing regular reports to leadership and making data-driven recommendations for optimization.

. Manage regional marketing budgets effectively, ensuring optimal allocation of resources to high-impact initiatives. Measure and report on campaign performance and ROI

Job Requirements:

. Min. Degree in Marketing/ Business in any field

. Min. 4-5 years relevant experience preferably with FMCG experiences

. A proactive attitude and a goal-getter mindset, demonstrating the ability to work independently and take initiative.

. Proficiency in social media platforms, digital marketing tools, and analytics software.

For interested applicants, please send your updated resume to:
All candidates information will be treated with the strictest confidence
Melissa Zhang Zhiqi (Mezzo)
R2197564
Recruit Express Pte Ltd
99C4599