About my client
A premier global institution, this business school is renowned for its focus on executive education, offering top-tier programs that equip professionals with the skills and knowledge to thrive in a dynamic, globalized market.
They are currently looking for a Digital Marketing Specialist to be part of the regional team and oversee go-to-market strategies, digital campaigns, and product lifecycle marketing.
About the role
Reporting to the Head of Marketing, your responsibilities would includes
- Strategize, execute, and report on ongoing digital campaigns to drive brand awareness and sales conversions.
- Develop and manage a robust marketing automation strategy to nurture leads using tools such as chatbots, email marketing, and social media platforms.
- Oversee agency partners in executing and optimizing digital campaigns on LinkedIn and Google, ensuring performance and ROI.
- Monitor and report on campaign effectiveness using analytics tools like Salesforce, Pardot, and Google Analytics.
- Collaborate with product managers to define and execute go-to-market strategies for our product portfolio.
- Develop comprehensive marketing plans, leveraging internal and external resources to ensure successful product launches.
- Coordinate with cross-functional marketing teams to launch products, creating engaging campaigns that drive product awareness and support its lifecycle.
Skills and experience required
- Min 3 -4 years of relevant digital marketing exp with a background in a digital agency would be ideal
- Strong independent project management skills, with a proactive and hands-on approach to optimizing campaigns as needed.
- Strong ability to work independently, with a proactive, hands-on approach to managing and optimizing campaigns.
If you are interested in the position, please click apply David Lerh (EA:94C3609/ R1769977).
