Restaurant Marketing Manager

Responsibilities

• Develop and implement sales strategies to achieve revenue targets.
• Plan and execute marketing campaigns to promote dine-in offers.
• Utilise digital marketing, social media, and traditional channels to enhance brand awareness.
• Create the compelling and high-quality content for various channels.
• Ensure consistency in messaging across all platforms.
• Manage digital marketing initiatives and social media advertising.
• Analyze digital performance metrics and optimize campaigns for maximum impact.
• Implement loyalty programs and promotions to enhance customer satisfaction.
• Ensure alignment between marketing efforts, menu promotions, and content creation.
• Conduct regular competitor analysis to identify market trends and opportunities.
• Adjust strategies based on market dynamics and customer preferences.
• Plan and execute events to drive footfall and create memorable dining experiences.
• Collaborate with internal teams and external partners for successful event execution.
• Develop and manage the sales and marketing budget.
• Monitor expenditures and ensure cost-effective campaigns.

Requirements

• Bachelor's degree in Marketing or Restaurant Management.
• Proven experience as a Sales and Marketing Manager in F&B/hospitality industry.
• Strong understanding of Singapore market trends and customer preferences.
• Exceptional communication and interpersonal skills.
• Strategic thinking and planning.
• Creativity in marketing campaigns.
• Strong leadership and team management.
• Analytical skills for market research and data analysis.
• Results-driven with a focus on achieving revenue targets.
• Proficient in content creation and digital marketing strategies.