Company Description
With over 100 years of experience, Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protecting in the building sector and motor vehicle industry. Sika has subsidiaries in 103 countries, manufactures in over 400 factories, and develops innovative technologies for customers around the world that facilitate the sustainable transformation of the construction and transportation industries. With more than 33,000 employees, the company generated annual sales of CHF
- 24 billion in 2023.
We are seeking an experienced Retail Operations Manager to become part of our APAC Distribution Team and join us on our Retail Leadership journey. The successful candidate will play a crucial role in developing and executing strategies to enhance customer engagement, retention, and loyalty across the APAC region. This role will oversee retail marketing activities, manage POS materials and POS branding efforts.
If you're a driven self-starter who thrives on creating systems from the ground up and enjoys the dynamic atmosphere of a multinational environment, please continue reading.
Job Description
Key Responsibilities:
Retail Engagement:
Develop and implement strategies with our Distributors & Retailers to enhance customer experience in POS.
Collaborate with local retail marketing and sales teams to ensure alignment of engagement strategies.
Monitor and analyze customer feedback and sales data to identify areas for improvement.
POS Material and POS Branding:
Oversee the creation and distribution of POS material to ensure consistent and impactful branding across the region.
Ensure that all branding efforts align with the company's brand guidelines and resonate with the target audience.
If needed, work with designers and vendors to produce high-quality promotional materials.
End User Engagement:
Management of end-user engagement platforms, such as loyalty programs and online communities.
Utilize data and analytics to understand user behaviour and preferences, tailoring engagement strategies accordingly.
Customer Insights and Analysis:
Work closely with the retail data analyst to gather and interpret customer insights.
Use data to inform and optimize engagement strategies and campaigns.
Regularly report on engagement metrics and ROI to senior management.
Collaboration and Communication:
Coordinate with cross-functional teams, including sales, marketing, and product development, to ensure cohesive customer engagement efforts.
Act as a key point of contact for regional and local teams regarding customer engagement initiatives.
Communicate effectively with stakeholders at all levels, providing updates and insights on engagement activities.
Qualifications
Bachelors degree in Marketing, Business, or a related field; MBA is a plus.
Minimum of 5 years of experience in retail operations, retail marketing, customer engagement or a related role within the paint or retail industry.
Proven experience in managing retail activities, POS materials, and POS branding.
Strong understanding of customer engagement platforms and digital marketing.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong project management skills with the ability to handle multiple projects simultaneously.
Excellent communication and interpersonal skills.
Ability to work effectively in a fast-paced, dynamic environment.
Familiarity with the APAC market and cultural nuances.
Working Conditions:
No Visa Sponsorship is available for this position. This position can be based in Singapore, Malaysia or Thailand.
Travel within the APAC region is required.
