Senior Copywriter (real estate)

About Hippo Prop:
Hippo Prop is a fast-growing, innovative property agency dedicated to delivering exceptional real estate solutions. We are known for blending technology, creative marketing, and forward-thinking strategies to transform the way properties are bought, sold, and rented in Singapore through brands such as SmartSeller. If you are passionate about property, tech, and creating compelling content, this is your chance to make an impact.

Role Overview:
We are looking for a highly motivated and experienced Senior Copywriter/Producer to join our dynamic team. You will be responsible for crafting compelling and persuasive content across various platforms to drive engagement, build brand awareness, and support our sales and marketing objectives. This role will work closely with our marketing, design, and sales teams to develop copy that resonates with our target audience-property buyers, sellers, and agents.

Key Responsibilities:

Copy

• Content Strategy & Development: Lead the creation of engaging, SEO-optimized content for marketing campaigns, websites, blogs, email newsletters, social media, and more.
• Brand Messaging: Develop and maintain a consistent voice for Hippo Prop across all communication channels.
• Creative Campaigns: Collaborate with the marketing team to brainstorm and execute innovative content strategies that highlight the value of our real estate offerings and services.
• Property Listings & Sales Collaterals: Write clear, concise, and persuasive property descriptions, brochures, and sales materials that drive interest and conversions.
• Video Scripts: Work closely with our media team to craft engaging scripts for property videos, promotional clips, and agent branding videos.

Production

. Production Development and Schedule: Identifying and developing scripts or concepts that align with the production's goals.

. On-site coordination: Creating and overseeing the production budget, ensuring that the project remains financially viable and within allocated resources.

. Creative Oversight: Collaborate with the Head of Content and Digital Marketing to shape the project's creative direction, including script development and design aspects.

. Production Supervision: Overseeing the production process.

. Post-Production Management: Managing the post-production process, including editing, music selection, and special effects, to ensure the final product meets quality standards.

Qualification

Proven experience (5+ years) as a copywriter, preferably within real estate or related industries.

• Experience in Production (2 Years), small production teams or SMEs.
• Strong understanding of digital marketing, SEO principles, and how to optimize content for search engines.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Ability to create compelling narratives and articulate complex ideas clearly and concisely.
• Strong collaboration skills with the ability to work in a fast-paced, deadline-driven environment.
• Knowledge of the Singapore property market is a plus.
• Familiarity with multimedia content creation, including video scripts, is advantageous.