Develop global brand strategy to position House of 28 as the go-to platform to shop the best in fashion, beauty, and homeware brands from Asia.
Translating & implementing a new brand guideline for House of 28 and any other new brands under the Company.
Managing and planning digital contents with brand holders and help coordinating with regional teams.
Working with e-commerce team on ensuring all online content and copywriting adheres to the brand direction.
Work with Public Relations team on ensuring positive brand positioning & coverage among local and international media, manage KOL partnerships and coordinate Public Relations requests.
Leading to share any feedback on market and competitor trends, 360 activations brand launches and marketing initiatives.
Driving digital strategies to demonstrate strong online activation and amplification to boost digital performance to deliver KPIs.
Ensure effective implementation of brand advertising, promotion, and media plans evaluate and report on efficiency and performance.
Defining short and long-term brand communication strategies and orchestrate a cohesive omni-channel plan to ensure both offline and online stores are integrated well.
Collaborating internal teams & external agencies to ensure the creative and innovative deliverables.
Job Requirements
At least 2 years of work experience in communications, marketing, content creation with good grasp of written, editorial and oral communications
Good grasp of written, editorial and oral communications
An eye for photography and graphic design
Added advantage for those with knowledge / skill /experience in graphic design, video editing, media relations, corporate branding, digital marketing, WordPress, SEO
