Job Summary:
We are looking for an innovative Senior Marketing Executive to drive the growth of DixmondSG, a homegrown hair care brand. This role involves developing and executing comprehensive marketing strategies across e-commerce platforms, social media, livestreaming, and retail channels. The ideal candidate will have experience in digital marketing, content creation, and customer engagement, with a willingness to lead interactive livestreaming sessions to boost brand visibility and sales.
Key Responsibilities:
- E-Commerce & Platform Management: Optimize product listings, campaigns, and promotions on platforms like Shopee, TikTok Shop, and Lazada to maximize visibility and sales.
- Livestreaming & Content Creation: Plan, host, and execute engaging livestreaming sessions to showcase products and drive customer interaction.
- Digital & Social Media Marketing: Develop targeted strategies for social media, paid ads, and content campaigns to enhance brand engagement and conversions.
- Brand Development: Craft and maintain a consistent brand image across all digital and physical touchpoints, collaborating with influencers and partners.
- Data Analysis & Optimization: Track campaign performance and customer insights, making data-driven decisions to improve marketing efforts.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum 3 years of experience in digital marketing and e-commerce platforms.
- Strong content creation, social media, and analytics skills.
- Excellent communication, leadership, and project management abilities.
- Willingness to lead and participate in livestreaming sessions.
