Senior Marketing Executive

Senior Marketing Executive (F&B Lifestyle Group)

The Loco Group

Super Loco is Singapore's leading Mexican restaurant group, having served customers in Singapore over 10 years. The group currently has four restaurants across three brands. We are looking for a hands-on, experienced Senior Marketing Executive to join the team. If you want to be part of a fantastic, growing brand, we would love to hear from you!

Who are we

The Super Loco Group operates four Mexican restaurants in Singapore, serving up fresh, creative interpretations of classic Mexican food against a fun and festive backdrop. One of our aims is to build a work environment for our teams that is as enjoyable as our restaurants are for our guests. We encourage a culture of fun and inclusivity, inspiring one another and maximising opportunities for career progression.

Who are you

You are an energetic foodie who knows how to get things done. You love working with people and have a finger on the pulse when it comes to industry trends, social media and technology. You've got some marketing success stories to share, and have the skills to motivate a small team, execute excellent events and coordinate campaigns.

Position Overview:

Reporting to the Group Marketing Manager, as Senior Marketing Executive, you will play a pivotal role in supporting the marketing efforts at our four restaurants. You'll collaborate with cross-functional teams to develop and execute marketing campaigns that enhance brand visibility, engage customers, and drive footfall to our various outlets. Your creativity, analytical skills, and passion for F&B will be key assets as you work to create compelling promotions, events, and digital initiatives.

Key Responsibilities:

. Develop and execute integrated marketing campaigns to promote our F&B offerings and special events

. Create captivating content for digital platforms: social media, website, and email marketing

. Provide quality copywriting for social media, marketing campaigns, and press releases

. Manage social media accounts - scheduling and posting

. Collaborate with graphic designers and agencies for visually appealing marketing materials

. Monitor marketing performance metrics, analyze data, and refine strategies for business objectives

. Identify emerging trends and opportunities in F&B and marketing

. Manage customer feedback and reviews, maintaining a positive online reputation

. Coordinate and execute online/offline promotional events for enhanced brand awareness

. Stay updated on industry trends and competition for brand relevance

. Secure sponsorships, prepare event decks and proposals

. Ensure smooth event coordination and execution

. Handle other ad hoc duties to support marketing initiatives

Qualifications:

. Diploma or Bachelor's degree in Marketing, Business, or a related field

. Proven marketing experience of 2-3 years, preferably in the F&B or hospitality industry

. Proficiency in digital marketing tools and platforms, encompassing social media management and email marketing

. Strong written and verbal communication skills with a creative flair

. Strong understanding of social media marketing and adeptness in content creation

. Ability to craft basic marketing visuals using tools like CANVA or Photoshop

. Data-driven mindset with the ability to analyze and interpret marketing metrics

. Excellent organisational skills and ability to manage multiple projects simultaneously

. Collaborative team player with strong interpersonal skills

What We Offer:

. Competitive salary and performance-based incentives.

. Opportunity to work in a dynamic and innovative F&B environment.

. Room for growth and professional development within a rapidly expanding group.

. Engaging and supportive team culture.

. Employee discounts across our delicious F&B offerings.

If you are a motivated and imaginative marketing professional looking to make your mark in the F&B industry, we invite you to apply for this exciting opportunity. Join us in delivering exceptional culinary experiences and becoming an integral part of our success!

To apply, please submit your resume, a cover letter detailing your relevant experience, and examples of past marketing campaigns you have contributed to. Applications can be sent to [Confidential Information]

What's next

. We contact you to arrange a quick chat over the phone.

. You meet the team, ask questions, and demonstrate your passion.

. Once we've wowed each other, you're in!