ARE YOU READY TO JOIN THE CUPRA TRIBE
At CUPRA we know success is not about written rules. It's about attitude. It's about commitment. It's about being rebellious and innovative. And it's about the people who make the brand. Are you ready to join the Tribe
We're looking for outsiders with something in common: passion for the motor world, great communication skills and a rebellious spirit that customers can associate with the brand.
We are seeking a creative and results-driven Senior Marketing Executive to develop and execute marketing strategies that drive brand awareness and customer engagement. The ideal candidate will have a strong understanding of marketing principles and a proven track record of successful marketing campaigns, preferably within the automotive industry.
Key Responsibilities:
Campaign and Media Plan Management
- Drive the development, execution and monitoring of marketing campaigns
- Contact, evaluate, select and manage media vendors, third party service providers and agencies
- Steer and manage creative, event, and production agencies
- Fulfil key performance indicators for all communication activities, analyse and prepare post-campaign evaluation
- Manage and track campaign budgets and payment processing
- Assist and monitor the development of master media contracts and monthly media plans by utilising efficient and relevant media buying strategies
Event
- Organise and support the execution of car launches, motorshows, roadshows, collaboration events, customer events, sponsorship and / or showroom events
- Execute product launches and sponsorship strategies
- Plan product launches activities and integrate with all related functions
Communication collaterals
- Develop and produce POS materials and merchandise for showroom, roadshows and motorshow (and ensure consistency with website information)
- Plan and execute monthly eNewsletters and mobile app notifications
- To vet and approve all the artworks and marketing materials for product launches and sponsorship activation events
Digital & Social Media Marketing
- Support and execute digital marketing strategy and manage online brand and product campaigns to raise brand awareness and drive leads for Sales
- Support in influencers marketing and content execution
- Review monthly social media content management and execution
- Tracking conversion rate and make improvements to the all-digital assets
- Assist in planning and budgetary control of all digital marketing activities
Administrative
- Suggest and implement research projects, where relevant
- Analyse data to improve the effectiveness of communications activities
- Provide regular updates to HQ on communications activities
- Maintain close liaison within the team and other internal stakeholders
- Prepare and process purchase requisition and payment requests
Requirements:
- Degree in Marketing, Communications or its equivalent
- Minimum 4 years of experience in a similar role
- Agency experience would be a plus
- Good interpersonal and communications skills
- High level of independence and initiative
- Prior experience in advertising, events, media planning and budgeting
- Able to work on weekends and afterhours for events
- Fluent in spoken and written English
- A valid Class 3 driving license
- Ability to manage and work under stress and a fast-paced environment
- Able to start work in January 2025 would be a plus
By submitting your application, it has been deemed that you acknowledge and agree that Volkswagen Group Singapore Pte Ltd may collect, use and disclose your personal data as provided in this submission for the purposes of verification, evaluation and other recruitment-related purposes in accordance with the Personal Data Protection Act.
We regret that only shortlisted candidate(s) will be notified.
