About Us
A leading cryptocurrency company is seeking a Senior Marketing Manager to drive its marketing strategy and lead its team. As we continue to grow with over 50 million self-custody cryptocurrency wallets created and a rapidly expanding news, media, and educational content platform, we need a proactive leader to shape our marketing efforts, elevate brand visibility, and drive customer engagement and revenue.
In this role, you will be a key player in setting the strategic direction for our marketing initiatives, moving to a more proactive approach. You will work closely with the leadership team to ensure that marketing activities are aligned with our business objectives, providing clear guidance and connecting our strategic goals with daily operations. If you have a strong track record in fintech marketing and a talent for leadership, we invite you to join us in making a significant impact.
What You'll Do
Strategic Planning and Leadership
- Develop and Implement Strategies: Create and execute data-driven marketing strategies that align with our business goals. Work closely with the executive team to ensure these strategies support the broader company objectives.
- Proven ability to execute on tactical initiatives and roll up your sleeves when necessary.
- Team Leadership: Lead and guide the marketing team, fostering a proactive, innovative, and results-oriented culture.
- Brand Management: Oversee the brand positioning, messaging, and identity, ensuring consistent and effective communication across all company channels and to all stakeholders.
Acquisition, Engagement and Retention
- Drive Traffic and Conversions: Optimize strategies to increase conversions using data analysis to enhance performance.
- Enhance User Experience and Retention: Refine strategies based on user feedback and behavioral data for a seamless customer journey.
- Measure and Optimize: Use analytics to assess and improve acquisition, engagement, and retention strategies, providing insights for ongoing adjustments.
- Innovate and Engage: Develop creative strategies to boost engagement and loyalty, build strong relationships with customers and partners, and experiment with new tactics to stay ahead of industry trends.
- Ability to prep events and come up with ideas on how to get a bigger outreach.
Brand and Communications
- PR and Communication Strategies: Develop and execute strategies to enhance brand reputation and visibility.
- Agency and Partner Management: Manage relationships with external entities to ensure impactful marketing initiatives.
- Spokesperson Role: Represent the company at industry events, conferences, and media engagements.
- Market Research and Analysis
- Conduct Research: Identify trends, customer needs, and the competitive landscape through in-depth market research.
- Understanding of the crypto market: Leverage your knowledge of the crypto market to inform marketing strategies.
- Data-Driven Insights: Utilize insights from data to inform marketing strategies and decision-making processes.
- Monitor Industry Developments: Track industry developments, emerging technologies, and market opportunities, and report findings to guide strategic planning.
Campaign Management
- Campaign Execution and Management: Plan, execute, and evaluate multi-channel campaigns, including digital and traditional advertising.
- Performance Analysis: Analyze campaign performance metrics and optimize strategies to maximize ROI and achieve key performance indicators (KPIs).
- Budget Management: Oversee the marketing budget to ensure efficient resource allocation and cost management.
- Event Coordination: Organize and oversee marketing events to support campaigns and enhance brand visibility. (This point can be combined with the ability to prep events for better flow)
Qualifications
- Proven experience as a Marketing Manager, Senior Marketing Manager, or a similar role, preferably within the fintech or cryptocurrency industry.
- Strong understanding of digital marketing, SEO, SEM, social media, content marketing, and analytics.
- Independent and proactive with a knack for coming up with ideas.
- Excellent leadership, communication, and interpersonal skills.
- Ability to think strategically and execute tactically in a fast-paced, dynamic environment.
- Proficiency in marketing automation tools, CRM software, and analytics platforms.
- Desire to learn from and work with experienced marketing experts.
- The company offers a competitive salary and benefits package, with the opportunity to work in a fast-paced and dynamic environment with a global audience.
Ready to Join Our Mission
If you're a talented and motivated marketing leader who shares our vision of economic freedom for all, please apply or submit your resume and cover letter to [Confidential Information].
CEI: 23S1921
