Social Media Specialist

ABOUT WORLD TABLE TENNIS

The creation of World Table Tennis (WTT) is set to revolutionise the way table tennis is viewed and commercialised across the globe. With significant external investment and commitment to long term partnership, WTT is much more than a vehicle to house current rights. As the dedicated commercial rights entity, for the International Table Tennis Federation (ITTF), WTT has the ambition and ability to create new assets and events, capitalising on the unrivalled potential of the sport. The clear aim is to build WTT into a revenue generation powerhouse, ploughing profits back into Table Tennis to continually develop and transform the sport.

Taking a new, innovative and entrepreneurial approach to how table tennis should manage its competition platform and positioning, WTT has been tasked with re-imagining a new professional event structure, re-energising the entertainment and fan experience, and re-defining the new era.

With 300 million players and over 500 million fans, the potential of the sport of table tennis is waiting to be unleashed.

WTT SOCIAL MEDIA SPECIALIST

As WTT's Social Media Specialist, you're pivotal in engaging our global fanbase. Reporting to the Head of Marketing, and overseeing a high-performing team of social media content creators, you will create and execute innovative social media strategies, driving engagement, reach, and revenue with captivating content across all platforms.

RESPONSIBILITIES

• Develop and implement dynamic social media strategies in alignment with WTT's marketing goals.
• Manage content calendars for consistent, engaging posts in support of WTT's brand initiatives as well as events worldwide.
• Collaborate across departments to integrate campaigns, enhancing fan engagement and event promotions.
• Work closely with the marketing team, including PR and video production, to create compelling fan campaigns and content for events and partnerships.
• Partner with PR and Marketing to promote players on WTT social channels during and outside events.
• Collaborate with the Commercial and Brand Partnerships team for creative delivery of maximum ROI through social content.
• Utilise analytics to track campaign performance and make strategic adjustments.
• Lead social media communication, building networks with industry professionals and influencers.
• Support the social media team members, promoting creativity and a highly collaborative environment.
• Any other duties as required by Line Manager and Management.

Requirements

Essential:

• Diploma in Digital Marketing, Social Media Marketing or related field, with a sports industry background preferred.
• 2 - 3 years of social media marketing and content development experience, showcasing community growth.
• Experience in the sports, broadcast or events industry is a plus.
• Proficiency in English, with exceptional communication skills.
• Strong SEO, content optimisation expertise, and social media metrics understanding.
• Familiarity with social media tools (e.g., Sprout Social, Hootsuite) and best practices across major platforms, including Facebook, Instagram, TikTok, YouTube, Twitter, Weibo, and Douyin.
• Exceptional communication and interpersonal skills, with a collaborative and team player mindset.
• Creative thinking and a passion for table tennis or sports marketing.
• Strong organisational and project management skills

Desirable:

• Passion for sport and business
• Ability to work in multiple languages, with a preference in South East Asian Languages

How to apply

Submit CV and cover letter to with the email subject titled WTT Social Media Specialist

Due to the high number of candidate applications expected, only those who are shortlisted to the next stage of the recruitment process will be contacted.