Marketing Campaign Specialist ASEAN
- 12 months contract
- Hybrid work arrangement (3 days per week in office)
- Work location: Suntec
- Can start immediately
- 2 headcount available
Our Client
- Our client is one of the leading IT enterprise cloud computing company
- Ranked as Fortune 100 Best Companies to work for
The Opportunity
This role will drive marketing pipeline through a combination of Integrated Campaigns, Events, Digital Marketing, and Brand Awareness connecting the customer journey with the appropriate mix of multi-cloud, cross-sell and up-sell programs across pipegen and pipe maturation and aligning marketing across clouds, segments, and industries.
- Execute customer-driven, locally oriented end-to-end marketing strategies and programs to increase customer demand, positively impact company's brand equity in Asia and meet pipeline goals throughout the funnel. Including lead generation activities, marketing campaigns, awareness building, product & solutions sales support, reference programs, customer & partner marketing, on-line marketing programs.
- Collaborate with other marketing and communications specialists to deliver breakthrough ideas and innovation in our go-to-market strategy for net-new business via all relevant mediums and channels (e.g. Digital, events, 3rd party associations, influencers, PR/media, social media and sales programs).
- Coordinate enablement of sales development and sales programs/telemarketing resources.
- Improve and apply processes and best practices to ensure program success, making programs globally visible and available, measure outcomes and manage budgets to maximise impact.
- Publish frequent campaign scorecards to share performance trends and best practices with key stakeholders and colleagues.
- Collaborate with marketing stakeholders to gain input into the program strategy, campaign approach, creative direction and impact measurement (goals/performance).
- Have the capability to manage project deliverables with other members of the marketing organisation as needed.
Your Background
- Bachelor's degree in Commerce/Business/Marketing/Communications desirable.
- 3+ years B2B marketing experience.
- 3+ years experience executing integrated marketing campaigns that drive demand, pipeline and brand preference (i.e. email, digital, direct mail, print, events and social media)
- Proven track record of executing B2B marketing campaigns throughout the pipeline funnel across web, social, email, as well as in-person events and other activities.
- A highly professional and collaborative team player with a positive, can-do attitude.
- 3+ years experience partnering with sales to deliver enterprise results
- Excellent written and verbal communication and presentation skills using storytelling.
- Works well under pressure or in a high growth environment that is constantly changing
- Track record for managing multiple initiatives and delivering under tight deadlines
- Analytically inclined, exceptional organizational skills with rigorous attention to detail and strong project management skills.
- Past experience in using Salesforce, and/or other marketing tools such as Salesforce would be an advantage.
- Previous roles working in technology companies and especially cloud and/or marketing to service, sales and/or marketing decision makers is an advantage.
Interested parties please click Apply Now or contact May Anne Ramos (EA Reg no: R1110127) at [Confidential Information] for more information.
Peoplebank Singapore Pte Ltd, EA Licence Number: 08C5248.
