We are seeking a driven and results-oriented Senior Digital Marketing Executive who will play a crucial role in developing and executing the brand's overall and product marketing strategy, as well as spearheading product launches in the exciting year ahead.
The ideal candidate should possess a creative flair, demonstrating a passion for content creation and social media, as well as a proven track record in developing and managing end-to-end online marketing campaigns. If you thrive in a fast-paced and dynamic environment, we invite you to join us in shaping the next phase of growth for PHS HAIRSCIENCE!
Responsibilities
- Lead the development and execution of comprehensive brand and product marketing strategies, ensuring alignment with business objectives and maximizing revenue and engagement across the customer funnel.
- Spearhead social content strategy across all channels, optimizing for awareness, conversion, and engagement.
- Conceptualize, plan, and storyboard short video content to align with marketing objectives.
- Develop and manage partnerships with KOLs/creators, media titles, other brands, as well as other stakeholders from conception to execution.
- Initiate and oversee paid advertising campaigns across social media channels, aiming to maximize online visibility and achieve targeted results.
- Host and manage livestreams on social media platform for launches and online sales, engaging and communicating face-to-face with the camera and audience.
- Collaborate with eCommerce team and trade marketing team to develop and execute brand campaigns and product launches.
- Craft clear and compelling copy for various mediums, including social media, blog posts (for SEO optimization), and newsletters.
- Responsible for monthly reports analyzing brand and competitor performance, offering insights and identifying growth opportunities.
- Stay abreast of industry trends and developments, ensuring our content remains fresh, relevant, and ahead of the curve on social media.
- Other ad-hoc duties as assigned.
Requirements
- A good degree or diploma in business, marketing, or a related field.
- Minimum 2 - 3 years of experience in a 360 marketing role encompassing public relations, communications, and digital marketing, ideally within the FMCG / beauty industry.
- A genuine passion for and up-to-date knowledge of social media trends, particularly on platforms like TikTok and Instagram, with a keen interest in creating, editing short-form video content, and hosting livestreams for social video marketing.
- Strong proficiency in English (both written and spoken) required, with copywriting skills a plus.
- Basic proficiency in spoken and written Chinese preferred for effective communication with overseas counterparts.
- Familiarity with WordPress and blog content creation is ideal.
- Meticulous with strong attention to detail.
- Results-oriented, resourceful, and able to work independently and with teams in a fast-paced environment.
- Strong aesthetic flair, and preferably with basic skills in Adobe Illustrator, or online image-editing software such as Photopea.
