Fueling the business of fun.
Not just a game-changer, its a life-changer. Designed to deliver a superior guest experience, the software solutions platform is a complete integrated solution made to enable business owners to achieve greater operational efficiency while reducing costs and increasing profitability.
With Embeds platform, a business (single or multi-location) has real-time visibility and control across the entire operation: a full range of games management, real-time prize inventory, from guest party planning and bookings via mobile to integrated point-of-sales, including bundles and upsell packages, self-recycling game card kiosks and so much more. And it is all interconnected.
We have offices across the globe: USA, EMEA, and Asia. With more than 1,000 customers and over 3,000 installations in 56 countries, we are equipped and ready to empower Family Entertainment businesses with direct sales, services, and support anytime, anywhere.
We are in the business of fun and no one takes fun more seriously than us, which is why we put our people at the heart of everything we do, and how we do it. Get inspired because no ones having more fun than us.
Position Summary
The Senior Designer / Art Director works closely with the extended Marketing Team to execute the global marketing plan, generating clear ideas and concepts in tandem with the copywriter and Creative Director. The goal is to translate marketing and branding strategies that continues to outpace and outperform the competition (via marketing innovations that positions Embed ahead of the competition), continues to be recognised as a global thought leader, technological pioneer and undisputed #1 industry leader.
Key Responsibilities
Perform a Creative Asset audit, identify current visual identity and work strategically with the Creative Director and take the direction of the Creative Director/Producer/Copywriter to make edits/modifications/revisions required to the current collateral to support NASA, APAC and EMEA with their GTM Marketing plans (tactical, demand- gen and events).
Brand Architecture: including primary and secondary brand elements, iconography, logos, text types/font sets, colour palette, identification of zones, etc. Striking a balance between lifestyle and industry.
Brand Book: inclusive of asset deliverables (by zone), such as ppt templates, corporate assets (envelopes/letterhead), media ad templates, blog templates, social media templates, eDM templates, eNewsletter templates, banner ad templates, master brochureware, flyers/leaflets, event creative visuals, and event giveaways (from premium gift giveaways to mass trinkets).
Overall creative objective: differentiate Embed and Booking Boss from the competition, positioning the brands as market and industry thought-leaders, tech-innovators (aggrandizing the aspiration of the brands).
Responsible for designing key visuals, generating clear ideas and concepts in tandem with the copywriter and Creative Director for new campaigns & product launches, including social media, print, digital banners, eDM newsletters, website mastheads etc.
Support other departments: including but not limited to user guides, training documents, quick reference guides, presentation templates, PR.
Required Skills and Experience
Shows up and is always ready to play big, pays attention to the bigger picture (of the company business) and distils the company objectives into bite-sized pieces that the marketing team can understand, such that their work supports and is tied to achieving the companys overall objectives.
Professionally confident impact player with a multiplier effect who elevates the teams level of performance.
High energy, fun and creative self-starter with the ability to think outside of the box. Take work from concept to final execution within deadlines.
Strong sense of curiosity, passion and aptitude and desire to learn.
Extremely organised and pays close attention to details.
Adaptable with a can-do approach to problem-solving.
Effective communication, partnership, and project management skills.
Strong time management and multi-tasking skills.
Demonstrated ability to efficiently work on multiple projects simultaneously in a fast-paced environment where tight deadlines and navigate unexpected complexities.
Able to work with minimal supervision in a dynamic work environment.
Highly resourceful, finding ordinary solutions to extraordinary challenges or extraordinary solutions (like a 3D video for a plain reader launch) for ordinary challenges.
Proficient use of Photoshop, Illustrator or other visual design software and MS Office.
Strong production knowledge in Print & Digital
